patched phone mockup

Patched

Get gardening,
organically

Scroll arrow
Patched planting screen Patched home screen Patched set-up screen

The challenge

Design and code a Ruby on Rails web app for mobile as a team of four.

Background

The brief was to create a Ruby on Rails web app from scratch. I pitched the idea for an eco gardening app and my teammates voted to work on it with me.

We had a day of class-time to hash out the product design, plus evenings and weekends to refine the details, then we coded the app in 8 days.

The outcome

A functioning web app for mobile which provides a simple step-by-step guide for setup, planting, care and harvesting.

The app shows you which vegetables to plant and harvest and when, depending on the user’s garden specifications.

Team

Patrícia Amaral Nunes, Luís Vaz Pinto, Mariana Saavedra, Louise Hill

Role

Concept, UX Design, UI Design

Front-end and back-end Development

Project type

Delivery

Behind-the-scenes article and final demo

Tote bag saying - here for you from planting to plate

“Most of the gardening blogs and websites did not provide the right information, or communicated it in very complicated terms”

plantedwell.com

I had an afternoon to come up with an app idea so I interviewed a friend. He is an organic gardening enthusiast and opened my eyes to the difficulties of keeping away pests without using harmful chemicals.

I spoke to a few friends who have recently bought their first house and asked them about their gardens. What jumped out was an enthusiasm for eco-friendly gardening, but uncertainty around how to actually get started. A quick Google highlighted a problem in tracking down clear gardening information for beginners.

Vegetable selection screen Tips on how to water the patch Vegetable harvest screen

“Almost 3 million new gardening projects in the last year, nearly half of new gardeners under 45”

hortweek

Research showed a huge boost in gardening during the Corona pandemic, especially amongst under 45s. The HTA Garden Retail Monitor found that sales of gardening products were up 34%, 17% and 19% in June, July and August respectively in UK garden centres in 2020, compared to 2019. On average, individual customers were spending 35% more on gardening products.

The eco plusses of gardening are also considerable—from supporting beneficial insects and birds, to reducing the carbon footprint of home-grown food, to increasing oxygen in the air.

And what about eco-gardening?

67% of UK gardeners say they’re eco-conscious and 46% of this group already use organic fertilisers. The 2021 Organic Market Report revealed the highest year-on-year growth in 15 years for the organic market, at +12.6%, with the market now worth £2.79B.

Patched tomato planting screen

“120 minute's exposure to nature a week is a key factor in maintaining positive mental health.”

Dr Alan Kellas, Royal College of Psychiatrists, theguardian.com

The mental health benefits of gardening have been widely documented. A huge study by the University of Exeter on gardens and gardening showed that people who spent time in the garden report better physical and mental health levels than those who do not.

The eco plusses of gardening are also considerable—from supporting beneficial insects and birds, to reducing the carbon footprint of home-grown food, to increasing oxygen in the air.

As a team we decided on what was feasible to build in the timeframe and focused on growing vegetables so there would be a delicious reward at the end of each growing cycle.

Next project